Brand story
A brand built around direct signals
The identity is designed to feel like a market briefing board: bold, easy to scan, and hard to mistake for a generic archive.
Why the brand looks this way
Research content needs fast scanning. The identity uses black, white, soft gray, and a bright lime signal so readers can separate navigation, category labels, and article paths instantly.
What the logo suggests
The logo mark combines a direct-line monogram with compact signal bars. It is simple enough for the favicon, strong enough for the header, and clear inside social previews.
What the site should feel like
The pages should feel like a useful briefing wall: structured, current, and direct. That means bold headings, visible category chips, and card edges that make each route obvious.
- Identity
- Black, white, soft gray, and signal lime
- Typography
- Space Grotesk across display, body, and data
- Audience promise
- Fast scanning without losing context